There are many psychological triggers that can help someone run an effective content campaign. One trigger is authority. Many people turn to the internet to receive information on what they desire but if your website explains things in a professional manner, you will seem like you have authority on the topic you are speaking about.
- As a brand trying to provide the content consumers are looking for, it’s important to demonstrate why they should listen to you and not your competitors.
- What people find on your blog can convey a sense of authority if they can see you did your research.
- Even better than citing research in your content is conducting your own.
“”Yes, you want to drive sales – but first, you need to create a relationship with your audience through content. So what psychological triggers do you use instead?””