User generated content can be very useful, although there are some basic mistakes to avoid. Publishing without permission should be avoided. One time use of user generated content is not as useful as the ability to repurpose and recycle content. Don’t misrepresent your community or let conversations fade and try to avoid straying from customer base.
- Be sure to ask for permission before posting
- Use an assortment of media to influence customers/readers
- Think of what excites your customers
“Make rights management a priority to be sure that you are only publishing approved content. While user-generated content is voluntarily created and can be voluntarily submitted, you should avoid misunderstandings and breaches of trust by clearly obtaining customer consent.”