Recently Google has announced that there is some cross device re-targeting functionality that is seen across all their products. In more detail ninety percent of people switch between different screen tasks to complete tasks. However when it comes to this aspect of doing this in particular cookies limit the re-targeting to browsers overall in general.
- We’ve patiently waited for this critically important update. Ninety percent of people switch between screens to complete tasks.
- it’s the right time to get back to the basics of strategies that connect with customers, no matter which device they’re using. Let’s dig in.
- Reporting performance and frequency by device will often surface potential bottlenecks in the conversion path and can lead to some important business decision making optimizations.
“Mapping a user’s path to purchase is as important as setting your business goals. Retargeting wins when a user is provided a timely and relevant ad after showing interest. Cross-device retargeting wins when you can provide a timely and relevant ad, consistently, regardless of where the interest is taking place.”