Chobani is a fresh and healthy new yogurt that has come on the scene with an exciting story to tell! In 2007, Hamdi Ulukaya started Chobani in a small New York town. Nick Briggs tells how she optimized the Public Relations area for Chobani and the first five years proved to produce $1 billion annual revenue. The right product and the right people together made a huge difference in the greek yogurt market! They’ve taken risks in their business, learned from their mistakes, and kept sharp by looking at the competition in the market.
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