Local search has never been more important than now. Advertising should now be thought of as a two way street since consumers are producing content in the form of comments and reviews on social media. A local search frequently leads to an in-store visit or a purchase within a day. Synup, a former SEO agency, has the ability to manage location data for your benefit.
- Marketing was so uncomplicated, and it was so much easier to manage location marketing and data. All you had to do was ensure that your core geo data (Name, Address, and Phone) was accurate across the top five directories and you were set.
- A lot of marketers and businesses still do not realize how big of a challenge location data is. In a survey by Place-able, it was found that 67% of Respondents Found Incorrect Business Information Online.
- Though core geo-data is still the most important driving factor for local search discovery, consumers have started looking for things beyond just that.
“Attributes provide your customers with additional information which would give the searcher more reasons to visit your store.”