Marketing is never easy. You may have a good marketing strategy but can’t seem to attract your ideal client. Blogger Meloni Dodaro strikes on several key points that will help you attract exactly the clientele you are looking for. Her main focus is understanding. She suggests that the key is to understand your clients fears as well as their hopes. She speaks about language. It’s very important to use the language of your ideal client versus language which you may think is useful. Once these points are incorporated, you can find what motivates your client to buy. Her full article is very insightful.
- Understand The Hopes & Fears of Your Ideal Clients
- It is essential that you do your homework and speak the language that your ideal clients use.
- On each of the social media channels you use, in the content you create and on your website, speak directly to your ideal clients, their problems and how you can help them.
“You want your potential clients to know they’re in the right place and that you are the person who can help them with their specific problems.”